A big MICE player in India says this...
"Expect more....100000 Customers – 58 Offices - 120 dedicated staff – catering to over 800 corporates in a year. All you have to do is decide where you want your employees or business partners to go for a travel incentive scheme. And we’ll take care of every other tedious detail. From travel to staying to launching your product, everything. And since we are the No.1 in the category, our buying clout will get you the best possible deals."
Really? Virtually every MICE movement I see them or any other big travel brand operate has problems and unkept promises with resulting unhappy customers. Maybe that's why the number of customers has to be so many that your shareholders don't realise what's really going on.,
Marketing pitches are finely tuned to resonate with the audience in mind. Too often, though, the marketer is only in charge of the pitch, and someone else in the organization has to make the thing.
So the marketer brags about how he is going to get the early check in free of charge from the hotel, or how tasety the food is going to be with four vegetarian snacks and four non vegetarian ones or how magically transporting the guides of the local Destination Management Company are--and then someone else, someone under different pressures and constraints--has to deliver. And they rarely do.
They rarely do because the paying customer isn't their customer. Their customer is the quality control department, the accounting department and the "don't-rock-the-boat" department.
Marketers need to spend less time making promises and more time keeping them.
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